A Sitemap is an xml list of all the pages in your store that is submitted to search engines so that they will know what to crawl and index. The Sitemap Generator has been enhanced in Feature Pack 3 to index the new friendly website addresses and search landing pages.
For more information on Sitemaps, see WebSphere Commerce integration with sitemaps.
With the WebSphere Commerce integration with sitemaps, you can create a sitemap XML file, sitemap_ storeID.xml, that contains a list of URLs for your site. This way, customers are able to easily find your site when they perform a search, promoting activity to your site, and increasing the probability of sales.
The sitemap_ storeID.xml file is placed in the following directory:
The OOB command SitemapGenerate can be scheduled at regular intervals to generate the SiteMap XML. Please refer the link Creating and scheduling the SitemapGenerate job for more details on the scheduling.
This concludes our week long SEO marathon. :)