Welcome to the IBM Websphere Commerce Hub

Welcome to the IBM Websphere Commerce Hub

Come join me in my journey to explore the various features and capabilities of IBM Websphere Commerce and understand how retailers can benefit from its really cool out-of-box functionality.

Friday, March 16, 2012

FB Integration

Facebook integration introduces the following Facebook functionality to the Madisons store:
  • Like button Social Plugin on the home and product pages
  • Send button Social Plugin on product pages
  • Facebook Activity Feed on the home page
  • Connect to Facebook
  • The Customer participates in Social Commerce trigger and target have been updated to capture 'Liking' on Product or Home pages via the marketing and promotions activities
A Facebook activity feed has been added to the store's home page. The Activity Feed plugin displays the most interesting recent activity taking place on your site. Shoppers can click on the links of recommended products to see if they like them. If the shopper has connected the store to their Facebook account or logged in using the Login button in the Activity Feed, a personalized feed is displayed featuring their friends' recommendations.
The Facebook integration features is independent of the Social Bridging and Social Commerce features and is easy to enable option for sites which are looking for some common basic FaceBook features such as Facebook Like , Facebook Share (Send) since the steps to integrate these features are much simpler than the Social Commerce Enablement. The FB integrations are based on the FBXML approach.

1.       Feature Pack 4
2.       Madisons and MadisonsEnhancements SAR is published
3.       The enablement scripts for the “store-enhacement” is executed

Steps to enable:
  1. Step 1: Enable Facebook integration in the Store Management tool
    (Store Developer) In the Store Management tool, select the Facebook integration store function.
  2. Step 2: Create a Facebook application for your store
    (Store Developer) Register the store with Facebook.
  3. Step 3: Associate Facebook Application IDs for your stores
    (Store Developer) Insert the Facebook Application IDs for your stores into the STORECONF table.
  4. Step 4: Test Facebook integration on your storefront
    (Store Developer) Test Facebook integration by 'liking' your store's home page. Sadly , since callbacks to the local system is not possible, the “Send” functionality cannot be tested in the local system. We could use some concepts like “local tunneling” to enable web access to localhost.

Dialog activities can be created to target customers who performed FB “Like” on Homepage and Products.
For example, I have create a dialog activity which adds customer to FBLIKESEG when a customer clicks on the FB Like on Home page. A 10% discount on the order total is granted to all customers belonging to this category.

Below is a short demo video which demostrates the FB capabilities and Precision Marketing Social Commerce Extensions -


  1. Excellent blog. Thanks for sharing your valuable post. I would like to say thank you for spending more time and effort to share this very nice and wonderful topic with us.
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  2. Hi Neha.. I am using Fep 4 only but am not able to see the Store Properties tab in Store Management Tool... can you please help me.
    Thanks in advance,

    1. Hi Hari,

      Please ensure you have completed the steps mentioned in the "Pre-requisites" section of the post above